So what has led to the consistent growth that Dropbox has experienced? I’ll share some techniques that Dropbox has integrated into their product that has led to the word of mouth growth of this popular cloud storage company. Not many SaaS companies can reach that kind of growth in 4 years, with or without advertising.
Here are some stats regarding Dropbox’s scale: It’s also now known that founders Drew Houston and Arash Ferdowsi turned down a 9 digit offer from Steve Jobs. We’ll explain some Dropbox growth hacks below.ĭropbox has received many awards, including best overall startup for 2011 & Macworld`s 2009 Editor’s Choice Award for Software. These badges and buttons link back to the website, which makes it serve as an advertisement. Another example would be badges or buttons that websites can embed in their website code. This incentive may come in the form of company swag or a free month of your service. All you have to pay for is the execution of the growth hack, and then it keeps growing your business at little to no extra cost.įor example, one growth hack is to incentivize some of your current users to refer others. In other words, the cost of acquiring each additional customer is much closer to $0. What’s a growth hack? Instead of using traditional advertising to “buy” each new customer, it’s possible to use growth hacks to acquire customers in ways that scale. They’ve implemented many growth hacks that we’ll discuss in this article.
Did you know Dropbox has spent very little on advertising, yet it is worth $4 billion? What have they done that’s made their business so successful?
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