Playlist culture has also changed song structure, with verses and choruses hitting sooner to avoid being skipped by listeners. A high placement on a playlist such as Rap Caviar or New Music Friday can change a song’s fortunes. Spotify’s high-profile editorial playlists are immensely powerful. The lack of women on Spotify’s 10-year streaming charts correlates with recent research by Baffler critic Liz Pelly, who found the platform’s “most popular and visible playlists to be staggeringly male-dominated”. Sheeran’s x (4) and Drake’s Scorpion (7), released this year, give them each a second appearance. Sheeran’s 2017 album ÷leads Justin Bieber’s Purpose and Drake’s Views.
Spotify’s survey of most-streamed albums likewise features no female artists. Eminem performs at the Bonnaroo festival in Tennessee, June 2018. Now, it is Em’s seventh and it made it to 1 billion faster than “Rap God”.Spotify’s third most-streamed artist. Nobody expected this a year ago when the song was not even in his Top 10 most streamed tracks.
“Mockingbird”, which is the most streamed song of its era across all genres and now e most streamed hip hop song on the platform, hit the milestone of 1 billion Spotify streams. Since then, Em’s following and streaming numbers have kept going up. But it has been months since the younger generation rediscovered the track and, consequently, Eminem. The sudden popularity of “Mockingbird” on social media, particularly on TikTok, felt like a fad initially. Moreover, the track made it that high after gaining five additional points, which is quite an impressive trend in itself. Eminem represents the culture in the Top 40 alone. If it doesn’t seem high enough then it is the issue with a genre, not an artist. On the general list across all genres, “Mockingbird” sits in the Top 40, at No.39. With over 15.3 million streams gained over the week, “Mockingbird” is ranked higher than any other rap track.
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